MARKETING MANAGER 1/1/19 - Present | Marketing Assistant 12/17-12/18

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Email Marketing

• Conceptualize weekly email marketing campaigns and quarterly website headers to coincide with marketing plans and promotions. Write copy, pull images, direct

• photography if necessary, and design each creative in Adobe Indesign

• Utilize a/b testing to optimize email campaign effectiveness

• Track email campaign effectiveness through MailChimp and Google Analytics Increased newsletter subscriptions by 20%

Social Media and Communication 

• Conceptualize and analyze promotions on social media platforms

• Organized and facilitated a partnership with influencers for the Winter 2018 marketing campaign, “Better Together.” Juniper Books highlighted this campaign in email marketing, social media, a print catalog, and on juniperbooks.com

• Facilitated a partnership with Eva Chen on Instagram that lead to a feature on the Instagram-owned @Shop page.

• Increased the @JuniperBooks Instagram following by 25k+ followers

• Conceptualized and facilitated an affiliate program for the Fall/Winter 2019 season

• Content creation and copywriting for annual print catalog and quarterly mailers

 

Analytics

• Contribute to the analysis of website performance and promotion performance through Google Analytics, MailChimp Analytics, and Facebook Analytics

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Website Maintenance 

• Create webpages for new products, write copy for all new products, track product inventory on juniperbooks.com

Product Development

• Identify gaps in product offerings, conceptualize book set and help to research titles for new products development.

 

EDITORIAL INTERN

5280 Magazine | January 2018 – May 2018

• As the Food and Drink Editorial Intern, I was solely responsible for fact-checking the entirety of the food section of 5280’s monthly print publication.

• Maintained the online Dining Guide at 5280.com, which houses hundreds of dining options in the Denver-metro area.

• Pitched and wrote articles about the goings-on in Denver’s food scene for 5280’s website.

 

FREELANCE WRITER

Boulder Lifestyle and Cherry Creek Lifestyle | Lifestyle Publications |

January 2018 – Present

• Writes 3+ articles a week about local businesses, interior design, human-interest stories, and restaurant profiles.

 

EDITORIAL ASSISTANT

Boulder Lifestyle and Cherry Creek Lifestyle | Lifestyle Publications |

May 2017 – January 2018

• Wrote articles and curated content from FOB, for the online presence, and print production of two magazines with different readerships.

• Copy-edited and fact checked pieces from freelance writers..

• Conceptualized and coordinated photo shoots for large-scale editorial spreads.

 

CONTENT INTERN

Denver Art Museum | Marketing Department | May 2017 – August 2017

• Created content about the museum and upcoming exhibitions for the Denver Art Museum’s blog and for the membership magazine, On and Off the Wall.

• For these articles I interviewed curators, including Florence Muller and artists such as Fazal Sheikh.

• Collaborated with entire Marketing Department to contribute to the marketing plans for upcoming exhibitions.  

 

EDITORIAL INTERN

Boulder Weekly | January 2017 – May 2017

• Focused on creating long-form stories: from pitch to publication I handled story conceptualization, interviews, writing, and photographs.